How Much I Made in My First Digital Product

And what I learned about selling, listening, and showing up, even when it feels uncomfortable.

This past Tuesday, I closed enrollment for my first-ever digital product.

It’s a live LinkedIn workshop I created for lawyers who want to build a stronger online presence but don’t know where to start. It’s a hands-on session where I show them how to stop overthinking, start showing up, and do it in a way that still feels like them.

The numbers

It was an 8-day launch. I sold 17 seats and made $2,000.

If I actually tracked all the hours I spent creating, testing, and promoting this workshop, I probably made around $5 an hour (insert crying laughing emoji here).

But weirdly, I still feel proud of it.

That I 1. did the research to see if a workshop like this was needed, 2. validated the idea, 3. built it through multiple iterations, 4. promoted it, and 5. actually sold it with a small audience.

And I did it all while being scared of every part of the process. Because every step was something I was doing for the first time.

When the first seat sold, I stared at the screen and refreshed to look at it again and again. Every sale that came after felt like a surprise. Like a vote of confidence.

I honestly had no idea how this was going to go so each person who gave me that vote, I just felt immensely grateful.

This thing took a lot of work

This launch wasn’t something I threw together overnight.

I ran multiple beta versions. I collected feedback. I changed the structure, the content, even the timing. I rewrote the landing page at least ten times, trying to get the words right. I talked to as many people as I could about what they were struggling with and how I could meet them where they were.

The version I’m delivering next week is unrecognizable from the first one. And I mean that in the best way. It’s better because people were generous with their feedback. They told me what landed, what didn’t, and what made a difference. And I reiterated based on their feedback.

I also had to get over something I’ve never liked: selling

I’ve always hated the idea of selling anything. I still do, honestly.

Even in the days leading up to launch, I would wake up in the middle of the night, dreading the idea of pressing “send” on my first marketing email. I worried I would be annoying people with my emails.

But once the first emails went out, I realized I didn’t have to sell this the way I thought I did.

I just needed to be honest that this is something I’ve built carefully. Something I’ve seen work. Something I believe in.

And what really pushed me over the edge was seeing past attendees post about the workshop on LinkedIn on my behalf. Sharing what they learned. Encouraging others to join. That is what rewired my mindset about selling.

If they were willing to show up for me because they thought this was helpful, I felt much more confident about promoting it myself.

I also learned: people know what they want. I just have to listen.

One of the biggest things I got wrong was thinking that offering CLE credit (Continuing Legal Education, which is basically professional training credits that lawyers need) would be a huge selling point.

Turns out, it wasn’t.

In fact, it almost made the workshop seem less valuable. Because CLEs are often free, and most people associate them with dry, checkbox learning.

What people actually wanted was something more human. More practical.

They wanted someone to help them take the first step.

That’s what this workshop became. A starting point for people who want to build a meaningful online presence but don’t know how or where to begin.

What’s next

Enrollment is closed now, but the live session is happening this Wednesday at 12 PM PT / 3 PM ET.

I would be lying if I said I didn’t feel nervous. I care deeply about whether this ends up feeling like a good use of people’s time. That’s how I’m choosing to define success. Not by the number of seats sold, but by whether people leave feeling more confident, less overwhelmed, and genuinely excited to start putting themselves out there.

But for the first time, I also feel this quiet confidence.

Because I’ve seen what’s possible when it clicks.
When someone realizes they can do this and realize that they do have something to say.
And that they can do so without becoming a different version of themselves.

That’s the shift I want to help create.

I’m holding 3 spots open for my Substack readers.

If this sounds like something you’ve been needing (and you’re reading this far) I’m holding three spots open for this round at a discounted price of $99 (normally $150).

Please feel free to sign up here you’d like to join us. I’d love to have you in.

And either way, thanks for reading this whole build-in-public series. I’m always open to chat and hear from you on what you’re working on or thinking about.

And happy Memorial Day!

Sunny